Creative Care design and build safety beds for children with complex needs. They make a huge difference to lives of families enabling all to get a good night's sleep. I was approached to create a series of idents and bumpers for their product videos, in both horizontal and vertical formats. We didn't want to focus on the product itself, but instead the concept of a good night's sleep with the sunrise, and a positive community using the gang of diverse animals. Creative Care commissioned illustrator Alice Walters.
